Every other PPC tool assumes price minus cost. On Merch there is no cost — only a royalty, and it is small. Add your Amazon Ads bulk files and Merch sales report, and the Optimizer Lab judges every keyword, target and placement on what it really earns, returns subtracted. You review each change and its reason, then upload the finished file to Amazon yourself.
| Keyword / Target | Match | Old bid | New bid | ACOS |
|---|---|---|---|---|
| funny cat mom shirtCampaign: B0B38RKXRM · Exact | Exact | $0.38 | $0.22 | 41% → 22% |
| history teacher shirtsCampaign: B0B7KG1NJR · Exact | Exact | $0.27 | $0.30 | 1.8% |
| asin="B09FKMND6M"Product targeting · competitor page | Product | $0.26 | $0.29 | 4.1% |
| inspirational quote graphic teesCampaign: B0BQGBC4WH · Broad | Broad | $0.31 | paused | 0 sales · $3.40 |
The Optimizer Lab does the weekly work, and the Rules Manager and the Auto → Manual builder come with it. The free tools need no account.
Runs your rules on your 60-, 30- and 14-day bulk files together, remembers every change it made, and keeps each bid within what a click can earn at your royalty.
193 ready-made rules for the 60-, 30- and 14-day windows. Switch any of them on or off, change their numbers, or build your own.
Finds the search terms that already sell in your Auto campaigns and builds Manual Exact, Phrase and Broad campaigns for them, without duplicating what you have.
A search term analyzer, break-even ACoS and Merch max bid calculators, and five more tools. Free, with no sign-up.
→ Open the free toolsFour steps. No Amazon login and no API connection: you see and decide every change.
In Amazon Ads → Bulk Operations, download your campaigns for the last 60 days (required) and the last 30 and 14 days, one right after the other. Merch sellers add a fresh sales report (.csv).
Pick your marketplace, add the files and keep the recommended settings. A run takes a few minutes, about 10 with the weekly zero-impression file.
The changes the Lab recommends come ticked, and every row says which rule fired and why, with its numbers. Untick anything, or type your own bid.
Download the final file and upload it in Bulk Operations. Run again in a few days: the Lab remembers what it changed and gives each change 7 days (by default) to work.
Sponsored Products campaigns only.
Want the details first? Read the help center or .
We take your advertising data seriously. Enterprise-grade security at every level.
Everything we keep is encrypted at rest with bank-level AES-256, and your files travel over HTTPS.
Your bulk files are deleted from our servers as soon as they're processed. Lab run results stay encrypted for up to 100 days, and you can clear them any time.
Your campaign data, bids, and strategies are never shared, sold, or accessed by third parties.
Each account is locked to one device at a time. No credential sharing, no unauthorized access.
One plan. Everything included. No hidden fees.
Everything you need to dominate Amazon PPC
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* Launch pricing locked for your first subscription period. Standard pricing ($29.99/mo or $239.88/yr) applies on renewal.
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Ten clicks without a sale is normal on a 5% design. Here is how many clicks it takes before zero orders means something, and why the bid comes first on a royalty product.
November 8, 2026
Five dollars a day buys about 20 clicks at a $0.25 bid. Here is how to spend them on a few Merch designs that can prove themselves, instead of hundreds that never get a click.
November 6, 2026
A daily budget decides how many clicks a design can buy, not what a click is worth. Here is how to size it per design and when a raise actually pays on a royalty.
Try it free for 7 days — your first run takes a few minutes.