Tips & strategies for Amazon PPC
Insights for Amazon PPC optimization, straight from the bulk file trenches.
Amazon PPC Campaigns: A Structure That Survives 500 of Them
There is no correct number of campaigns — only a structure you can still reason about six months from now, and one you can't.
60 Days of Real Merch Sales Data: What Returns Actually Cost
1,645 units and 149 returns over 60 days. The 9.1% account average turned out to be the least useful number in the dataset.
The Amazon Search Term Report: Five Cuts Worth Making
The only report that tells you what shoppers actually typed — and the five cuts worth making in it, with the click threshold that decides each one.
Negative Keywords on Amazon: What to Add When Your Margin Is $2
Ten clicks and no sale means nothing — there is a one-in-three chance it was luck. Here is the click threshold that actually justifies a negative, and what to cut first.
Amazon Ads for Books: The Break-Even ACoS Nobody Quotes Correctly
Guides quote a 25–40% target ACoS for book ads. Depending on format and price, your real break-even is anywhere from 30% to nearly 70% — and both errors cost money.
Amazon PPC Agency vs Software: What You Actually Pay For
A $1,500 retainer needs about 740 extra Merch sales a month just to cover itself. Here is what agencies cost, and where the line against software actually sits.
Amazon PPC Optimization: The 30-Minute Bulk-File Workflow
Most optimization advice says what to change, not when to look or in what order. This is the workflow — bulk file in, half an hour, defined stopping point.
What Does Amazon PPC Actually Cost?
No monthly fee, no minimum spend — the whole cost is in the clicks. Here is what to budget, and the ceiling your own margin sets on every bid.
Amazon PPC Strategy When Your Margin Is a Royalty
Most Amazon PPC strategy advice assumes you have room to be wrong. If you keep $2.02 a sale, none of it survives contact with your bank account.
Amazon PPC Tools: What Actually Moves ACoS
Every Amazon PPC tool assumes price minus cost. On royalty products that assumption breaks — and it breaks in the expensive direction.
What Is Amazon PPC? A Plain-English Guide for Sellers
Amazon PPC explained without the jargon — how the auction really works, the five numbers that matter, and the break-even ACoS that decides every bid you make.
Amazon PPC Management Software: What Actually Matters (And What Doesn't)
A practical guide to Amazon PPC management software - rules vs. ML, the 5 features that matter, and how to evaluate tools for your account size.